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  How to Penetrate the US Market Accounting for almost 30% of world GDP, the United States is the world’s largest and most de manding market for almost everything from oil to microprocessors to premium coffee. Companies around the world aspire to do business in the US, or at least with US companies in their home markets. By doing so, they learn much about the latest management practices, they can be closer to the cutting edge of innovation, and they can boost their reputations by supplying well-known US firms. The market size of the US makes is an important target but, in addition, foreign companies often feel they have to crack the US market in order to gain respect. No CEO can lead a global company if that company does not have a strong presence in the USA. So how do you penetrate the US market? The annals of business are littered with foreign companies that have never quite succeeded in the USA. But here are four companies that have managed to crack the US market. Each carries a spe

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